23 January 2008 11:47 GMT / By Amy-Mae Elliott
This 40-inch television has 155 rubies (in three differing sizes for best effect) embedded in its surround.
This gemstone adornment means the screen - which is HD-quality apparently - will set you back $85,000.
More or less rubies, and a bigger or smaller TV options are available for those who'd prefer to spend a little less. Or more, for that matter.
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