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Are people finally fed-up with Facebook? Numbers of visitors drops for the first time ever

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21 February 2008 15:39 GMT / By Katie Scott

It seems that we may finally all be suffering Facebook fatigue.

According to The Times, Facebook has suffered its first monthly drop in visitor numbers since its launch.

The website, which is the most popular social networking site in the UK, had enjoyed a 17 successive month boom.

But, between December and Janaury, Facebook suffered a 5% dip in visitors - from 8.9 million to 8.5 million.

Despite this, Facebook's audience was still 712% greater in January this year than in the same month last year, and up 10% on the previous quarter.

But it seems other social networking sites are suffering too.

The UK's second most popular social networking website, MySpace, also saw visitor figures drop 5%, taking it down to 5 million, while Bebo, the third largest, dropped 2% to 4.1 million, showed figures published by Nielsen Online.

Networks on Yahoo and Google-owned sites experienced falls of 16% and 30% respectively, while Piczo has lost 56% of its audience in the past year.

"Facebook was never going to be able to carry on growing the way it has, and a lot of people - especially those who've been using it heavily - are now starting to get Facebook fatigue", Alex Burmaster, an internet analyst at Nielsen Online told The Times.

"I think when something explodes like that a lot of people check it out because they feel they should, but while getting alerts about what your friends are up to is exciting for a time, that's inevitably going to die down."

Burmaster suggested that growth on the bigger social networking websites will level out this year but the popularity of niche sites will continue to grow as their visitors are more "engaged".

He pointed to WAYN (Where Are You Now), a travel networking site whose UK audience has grown 25% in the past year to 461,000, as well as LinkedIn, the professional network, which jumped from 161,000 to 433,000.

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Comments

  • Personally I cannot stand Facebook as it does nothing too protect one's identity. Its terms of use are Rigid, Moronic and downright Stupid. I hope it is gone for good very soon.

    Everybody knows that spammers and the like, Fraudsters etc regularly carry out dictionary attacks and name searchs on social networking sites. such as Facebook and similar sites. They do this to find names and email addresses.

    I have been working in I.T for 20 years and I believe I am qualified to talk on this issue. You do not have to be a whizz-kid like me to do it either. It is so easy to do.

    Spammers then use the results attacks to trap unwary people into parting with their money.

    Curiously enough Facebook seem very quiet on this issue. I wonder if anyone has ever sued them, because they have lost money as a result of somebody seeing their name on Facebook. Proving it would be easy, you just have to know where to look and what to look for.

    Facebook would go running screaming to the hills if it ever happened. It is a very dangerous world we now live in and you have to be safe.

    If you do not believe what I say, just go an look at www.419eaters.com to see the growth of fraud, some of which is due to Facebook and similar sites. the original 419 scammers, employ teams of people to search such sites for information, So not allowing nicknames is asking for trouble. It is also taking away a human right.

    This would explain the increase in SPAM receved and logged by me shortly after I joined Facebook. Personally I think Facebook should be banned, without delay.

    It is extremely dangerous in this day and age to actively prevent users from having any sort of anominity at all.

    Both my accounts were disabled on Facebook. It is naive to even think that ereryone is a good guy on such sites. These site are a hotbed for crooks.

    I wonder if Facebook would compensate me if someone ran up a debt in my name after seeing it on Facebook. Somehow I don't think they would care less. In fact I know they wouldn't. They would just carry on enforcing their stupid rule !!

    Whenever you ask them why they do not allow any kind of user protection, you are given the run-around and eventually your account is disabled. This is their common policy. They never actually give you an answer. REferring you to their terms and conditions is not actually an answer.

    I simply have no clue as to why this is - It's wrong and Facebook should be taken down without delay.

    If I am on the net chatting away - I want my anonyminity thank you very much, it is my right and Facebook therefore are taking away my right to my anoniminity by enforcing their rule in the way they do.

    There is simply nothing wrong with having a nickname, whether you are aged 8 or 80.

    I would love to see someone sue their arses off - Bye Bye Facebook.
    Posted by John W., UK

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