Seldom does a week go by when somebody, somewhere cries that the printed word is dead.

Far from it in fact, as any visit to WHSmith will tell you. Newspapers and magazines still sell in their millions.

This technological bridge between the actual and virtual world recognises that and enables you to download your favourite magazines to view on your laptop or smartphone.

The site is truly global and subscriptions to magazines are often cheaper than on the newsstand.

The magazines themselves are presented as virtual versions of the printed product. You turn the pages and zoom into the bits you want to read.

It's easy to use and the selection of titles is extensive and set to increase as new publishers get on-board.

Environmentally this could be the next step in magazine publishing, as the product retains its overall look and presence, but without all that wasted paper.

Set to be huge this one, so get a look-in now.

www.zinio.com

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