Parrot has announced a new digital photo frame with a strong design focus as it tries to convince customers to spend more for aesthetically pleasing products.

Following hot on the heals of LG and Samsung in the design stakes, the new photo frame designed by Andre Putman, a French designer, will offer a sleek design with Bluetooth connectivity and SD card.

Sporting a 7-inch screen, an internal memory for up to 400 photos Parrot has fallen short of adding Wi-Fi or a battery so you can ditch the power cable.

The product will be available exclusively at Few and Far, a concept store in London for £250.

Parrot says that the photo frame will be available to the mass market later in the year.