Blu-ray sales less than disc one per player

But still a success thanks to PS3

NEWS: 6 May 2008 17:24 GMT by Stuart Miles

Sony has come out today saying that the reason it won the Blu-ray format against Toshiba's HD DVD format was because of the PS3 rather than any other market factor.

However while one Sony spokesperson from SCEE confirmed that Blu-ray was a success, a spokesman for Sony Pictures confirmed that PS3 gamers weren't impressed with the new movie format.

"3.3 millions discs have sold to date with 1.4 million of those this quarter", the spokesman confirmed, suggesting that the pick up rate is less that one per Blu-ray player sold (Sony announced that it has sold 5 million PS3 consoles in Europe).

The comments come just days after the NPD Group retail sales tracking data show sales of Blu-ray standalone players have decreased drastically since the beginning of the year.

According to the results standalone Blu-ray player unit sales in the States dropped a whopping 40% from January to February and saw just a 2% increase between February and March, according to NPD.

Sony has also confirmed that "Men In Black", staring Will Smith, will be the first BD-Live title available outside the US. The title will launch on the 16 June in the UK.

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BR is the HD radio of the video world.

Not to mention BR sales are very poor most BR advocates point to the PS3 as their savior but there is evidence that while the game attach rate is 5 per unit the movie attach rate is less than 1. One movie per player!?!?!? That better be one hell of good movie!

The game attach rate for the PS3 system is comparable to the other systems on the market while the BR movie attach rate is less than one per player! That means PS3’s are not being bought to watch movies. Not to mention the PS3 enjoys last place in the console wars. The Wii has 24.45 mil units sold and this number could be doubled if they had more production capacity the Xbox360 has 19 mil and the PS3 has 12.81mil

“As part of a wide-ranging meeting with GameStop's management, Janco Partners' Mike Hickey discussed why the Wii and PS3's 5-game-per-console attach rates are still behind the Xbox 360's 8.8, suggesting that Guitar Hero and a theorized Rock Band release for the Wii will increase high-margin sales for the retailer.”
http://www.gamasutra.com/php-bin/news_index.php?story=17099

“However while one Sony spokesperson from SCEE confirmed that Blu-ray was a success, a spokesman for Sony Pictures confirmed that PS3 gamers weren't impressed with the new movie format.
"3.3 millions discs have sold to date with 1.4 million of those this quarter", the spokesman confirmed, suggesting that the pick up rate is less that one per Blu-ray player sold (Sony announced that it has sold 5 million PS3 consoles in Europe).
The comments come just days after the NPD Group retail sales tracking data show sales of Blu-ray standalone players have decreased drastically since the beginning of the year”.
http://www.pocket-lint.co.uk/news/news.phtml/14455/15479/sony-ps3-blu-ray-poor-sales.phtml

BLUEISGAY, USA