Sony has launched the Bravia V4000 series LCD TVs with the boast of full HD and seamless connectivity. Available initially in three screen sizes: 40-inch, 46-inch and 52-inch, other sizes will also be available from later this year.

New looks come in from Sony’s "draw the LINE" design concept while specs-wise the TVS will offer integrated tuners and a 1080p full HD LCD panel with an array of Sony's in-house signal processing technologies plus Bravia Sync.

The BRAVIA ENGINE 2 technology is thrown in, the panels offer a dynamic contrast ratio of 33,000:1 and and there's 24p True Cinema mode for Blu-ray movie playback with three HDMI sockets to boot.

"The Bravia V4000 series represents a stunning synthesis of Sony’s unmatched expertise in HD technology, user-friendly features and cutting-edge styling", says George Damigos, big cheese at Sony Europe.