Blu-ray outstripping DVD's early performance

More than 10 million players in use by end of 2008

NEWS: 16 June 2008 16:25 GMT by Amy-Mae Elliott

Recent research from Futuresource is said to show that Blu-ray Disc hardware is outstripping early DVD market performance and will continue to do so into the next decade.

The company says that it looked at how Blu-ray uptake compares with the uptake of DVD in the early years, and how BD player forecasts for the future look alongside DVD player adoption.

Jim Bottoms, MD corporate development, Futuresource, says: "Focusing on like-for-like coverage of Western Europe and comparing the first few years of uptake, the early indications are that BD player sales are running way ahead of DVD after the same time period".

"2008 represents year three for BD and here at Futuresource Consulting, we anticipate more than 10 million players, including PS3, in use by the end of this year. Looking back to DVD’s early years, we see that closer to 1.5 million DVD players were installed by the end of year three."

As player prices start to fall, title availability grows and awareness increases, Futuresource says that BD players will become the disc-based product of choice.

disable ad

Have Your Say

What a crock. Bluray is far behind DVD in sales. It is only ahead if they count the ps3, and only 46%of ps3 owner use it for a bluray. Most less than once a month.
"Early adopters are buying fewer high-definition movies than they did in the first years after the introduction of the standard-definition DVD" Bernstein Research analyst Michael Nathanson.

"By March 1997, Toshiba made the first DVD player available for consumers in America, while Sony and other companies followed in the ensuing months. The first full year that DVD was available, almost 1 million players were purchased, with more than 14 million discs sold in the U.S, according to industry association DEG. By 2001 the numbers of players purchased had ballooned to 16.7 million, the number of discs to more than 300 million."

Those numbers are for Stand Alone Players not counting computer or other systems.
There are close to 16 million bluray players in the wild now, counting (as we mist to understand the BDA spin) the ps3. Where are the 200 million in discs sales? Bluray last bragged about 11 million sold world wide, also counting give aways and rebates.
No it's no DVD. Don't be a fool repeating talking points, it demeans you and me both.

Remember the Sony company mantra, 'Over-think it, Over-charge for it."
Jason, USA