Yell.com has launched mobile maps, a downloadable application that enables consumers to locate any address in the UK, get walking or driving directions displayed right on the map, and search for any of the 2.3 million businesses available on Yell.com.

Features unique to Yell.com mobile maps offer consumers the ability to save business names, addresses and phone numbers directly to the phone's contact list and also to share this information with others via text messaging. People can also contact businesses directly from the application with a click to call.

The new application is free to use - although data charges apply - and is supported initially on 90 different handsets, but this is set to expand to more than 100 handsets by the end of August this year.

Consumers who want to get the application should send a text message with the word "mobile" to 80248 or visit mobile.yell.com/uk using their mobile’s web browser.