Microsoft's Vista fight-back ads revealed

"At one point, everyone thought the Earth was flat"

NEWS: 22 July 2008 16:20 GMT by Amy-Mae Elliott

We previously brought you the news that Microsoft was planning a multi-million dollar "fight-back" ad campaign for Vista, and the first of these messages appears to have been revealed.

After admitting that the I'm a Mac versus I'm a PC advertising from Apple had hurt them, it seems Microsoft has decided to go down the re-education route with their troubled operating system with the slogan, "Get the facts about Windows Vista".

Presumably, from the "At one point, everyone thought the Earth was flat", we can assume this will be the start of the campaign about misconceptions, urging consumers to find out more and make up their own minds about Vista.

>> News - Microsoft to begin multi-million Vista campaign
>> Link - Vista: Look how far we've come
>> Via - ZDNet
>> And - Gizmodo

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Have Your Say

Oh Excellent, like the Doctor Pepper... 'Yes it does taste terrible but you'll love it anyway!' campaign. With my latest laptop being an XP netbook, Finding my home computer with Vista unfathomable and amazingly full of helpful things only the truly lonely would need to be informed about regularly by a myriad of pop-up shennanigans, I wonder if they shouldn't just kill it off and skin XP to look like it and PRETEND its Vista.
aj booker, uk
I wonder if you've actually ever used Vista? I doubt it, because you wouldn't have such a negative attitude about it if you did.
Matthew Johnston, United Kingdom
Microsoft Windows - 'At one point, we had one.'

I'm an avid Windows user but time and again I sit there wondering just how they manage to justify their own existence with all the bugs, idiosyncrasies and flat-out failings I find through day-to-day use of their 'modern' products.

More often than not now (and I feel similarly of OSX) I'm convinced that what was an 'Operating System' has now become a 'Governing System'. It's all become so much more restrictive and domineering of my ability to actually operate the system and it's devices at all.

I'm tempted to experiment an awful lot more with Linux. Probably the trendy one. Haha.
L.Rawlins, UK
"At one point everyone thought that bloatware was bad", now Microsoft are trying to re-educate us that their vision of the world, where everything takes double the time and double the processing power is the way to go on the basis of 'it looks so pretty', oh, and Intel want to sell more powerful chips.

What's the point of trying to get the world to use less power if it takes the damn operating system at least 2 minutes to get turned on and ready to use? Are we supposed to keep everything in standby now?

John B., UK