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Sky rehauls three key channels Futurama back as well as new Simpsons

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6 August 2008 12:57 GMT / By Katie Scott

When you switch on Sky 1 after 31 August, you may be in for a surprise.

Sky has announced its biggest ever brand refresh since it launched its three basic-tier channels.

When the autumn schedule launches at the end of this month, viewers will get to see the new Sky 1, Sky 2 and Sky 3.

For the autumn schedules, Sky 1 has brought back Futurama after a 5-year break, while The Simpsons enters its 20th season.

Sky 1 has also secured the exclusive TV rights to Caprica, the much-anticipated prequel to Battlestar Galactica.

And Cilla Black is returning to TV for dating show Loveland, a new 10-part series scheduled for broadcast on Sky 1 next year.

But the channels will also look different with new creative concepts for each of the channels' idents and logos.

The new designs are based on "elements" - "solids" for Sky 1, "liquids" for Sky 2 and "particles" for Sky 3.

"For the first time, our new dynamic idents feature Sky 1 talent embedded within our channel creative."

"This puts our standout content right at the heart of our brand. Nothing defines our channels more than our fantastic content, so it made complete sense to be led by the shows and stars that our viewers connect with", Richard Woolfe, controller of Sky 1, 2 and 3, told Media Week.

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Comments

  • You can't rehaul a tv channel...you can redesign it, or you could overhaul it (metaphorically)....but you can't rehaul it, unless you've already hauled it to someplace, and then you have to haul it again to somewhere else....doesn't really make sense does it? Posted by Aitch, Spain
  • I see Dickie Wolfe is saying: "For the first time, our new dynamic idents feature Sky 1 talent embedded within our channel creative."

    "Channel creative"? Can anyone tell me what that white powder was that he put on his cereal that morning because I don't think it was sugar!
     Posted by DVDfever.co.uk, Planet Domsez
  • So, just what ITV did a few years ago, then, when they used moody shots of their "stars" in their idents. Wonder how much Sky paid for that rehashed idea... Posted by Calum, Irelan

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