Samsung X360 wants to be a MacBook Air Marketeers get over excited and here are the pictures to prove it

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Samsung X360 wants to be a MacBook Air

1 September 2008 8:05 GMT / By Stuart Miles

Samsung launched its new ultra-thin laptop at IFA in Berlin last week with a headline that implied it saw the MacBook Air as its main competition.

Getting back into the office in the UK after the show we had a small parcel from Samsung waiting for us.

Opening it up was a manila envelope, black not yellow, and inside a notebook. Not the real thing mind you (that would have been nice) but a paper notebook made up to look like the new X360.

Cut inside the pages of the notebook was a credit card USB memory drive with images and the press release.

Receiving a notebook in the post doesn't normally warrant a news story, but so gobsmacked at the marketing pitch we just had to share a gallery of images with you.

Enjoy.



Comments

  • It looks great & the marketing idea is very sharp too. Good promotional campaign to go with a great product. Who did the pitch & the packaging ? Posted by Rob White, UK
  • It came from Weber Shadwick in the UK Posted by stuartmiles, United Kingdom

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