Sony Ericsson hypes Xperia with "Who is Johnny X" viral "Alternative reality thriller"

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Sony Ericsson hypes Xperia with "Who is Johnny X" viral

8 September 2008 17:35 GMT / By Amy-Mae Elliott

If you're the type that goes in for glossy-looking product-based viral-type productions then the trailer for Sony Ericsson's "Who Is Johnny X?" described as a alternative reality thriller might be of interest...

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Comments

  • Ooh, good find! Just to expand on the info up there, it seems there are a couple of phone numbers in the video (and on the attached site), that are too obvious in the frame to be not tied in with the viral campaign.

    However, one's a Thai number, and one's an American number, but with an extra digit, by the looks of it, so no way I'm ringing them from the UK!

    I've done a bit of analysis on the video (bear in mind, it's 8 years since I finished my media degree, so I've forgot most of it...), so if you want to see it, have a look:

    http://www.mobileshop.com/blog/mobile-phone-news/who-is-johnny-x-viral-video-kicks-off-the-sony-ericsson-x1-campaign/
    Posted by Technical Markus, UK

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