Older surfers not interested in downloading media
They may be online, but you can't make them download
6 December 2006 13:49 GMT / By Amber Maitland
The older generation may not be as tech-savvy as proviously thought, according to a new survey by ICM, commissioned by BiBC.
The results of the phone survey show that nearly 50% of respondents aged between 55 and 64 don't and aren't interested in downloading media from the Internet; in contrast, only 14% of those aged 18-24 responded in the same way.
Nearly three-quarters of 25-34-year-olds with internet access who download media are interested in digital TV via broadband; of those aged 55-64, less than 50% want digital TV.
Perhaps unsurprisingly, of those surveyed aged 55-64, not one has considered downloading movies or other visual media to a mobile phone or PDA, and only 16% are interested in downloading music to an MP3 player. In contrast, 54% of those aged 18-54 and questioned by the survey would download to an MP3 player.
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