Gant teams up with Jean-Michel Cousteau New marine focused range from the clothes maker
2 March 2007 11:00 GMT / By Stuart Miles
Clothing company Gant has teamed up with Jean-Michel Cousteau, the son of famous diver Jacques Cousteau, to promote its latest range of Tees and Polo Shirts.
Rather than opt for a celebrity who is a celebrity for being a celebrity, the company has turned to Ocean Future's Society, taking the eco route instead unlike most fashion brands.
Although the focus of the range is on clothing rather than performance sportswear, Gant has even gone as far as to offer branded scuba kit such as fins, masks and snorkels, however we aren't sure how these will fair to dedicated specific kit from the likes of ScubaPro.
The Ocean Futures Society, run by Cousteau, is a non-profit organisation that champions the protection of underwater life.
Comments